My first Squarespace blog idea completely failed. Here’s why.

Sometimes it takes a few tries before you get something right.

I’ve had a Squarespace website for quite a few years now.

I initially signed up to Squarespace to have a space where I could advertise my freelance writing services and keep my writer portfolio.

However, the cost of Squarespace is the same whether you have 10 pages or 1000, so I tried to make the most of my domain by starting a small blog.

It didn’t work.

Why my first Squarespace blog failed

  1. I wasn’t consistent enough. I posted around five blog posts and then stopped.

  2. I was targeting a very small set of keywords.

  3. My audience wasn’t in the right place.

Some success that I had with my first Squarespace blog

It wasn’t all bad, though.

  • In a job interview, my future manager told me she had read the blog posts I had put online and was impressed.

  • Several clients found me through my website — one an accessibility software tool, the other a local tour company.


If you’re curious about the world of travel blogging, you might be interested in reading some of my posts on how I publish content on Squarespace:

Petrina Darrah

I’m a freelance travel writer from New Zealand with bylines in National Geographic Travel, Conde Nast Traveler, Travel + Leisure and more.

I’ve travelled up and down beautiful Aotearoa and I love sharing my insights into the best places to visit.

If you love good food and good views, you’ve come to the right place. Browse around, and let me give you all my best local recommendations!

https://www.petrinadarrah.com/about
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