Resources
You don’t need to pay for expensive tools to get your website off the ground. You can definitely upgrade your tech stack as you grow, but I managed to go from less than 1000 sessions to nearly 100,000 with no paid tools.
Some of my favourite free SEO tools to use:
Ahrefs
Google Search Console
Other essential tools:
I use ConvertKit for emails and love it
I use Unsplash for finding free images and Lightroom for editing my own images